A few weeks ago I received an email from a reader asking me what she should do to find her online voice. She had a vague topic idea in her mind but she had no clue how to go about it and so she didn’t want to start writing.
I have a confession.
When I first started my blog I really struggled to figure out who I was. There were so many personalities online and I couldn’t imagine that I would ever be as good as they are. I thought I wasn’t smart enough or pretty enough or just plain good enough. The only thing I knew was that I wanted to blog. That’s it. So, you know what I did? I started writing.
Before I get into the list below I want to offer my most important piece of advice which is to just start writing! You’ll figure your voice out as you go. With that being said here are a few tips that will help you along the way.
Be Yourself/Write The Way You Talk
The first wrong turn I took when I decided that I would start my blog was subconsciously mimicking people I looked up to online. I didn’t realize I was doing this but after writing my first couple blog posts and putting them up I realized they didn’t sound like me. It took a little self reflection to realize why but once I did I decided to just write the way I talk which is what you see right now.
Decide Why You’re Online
I’m online for four reasons. The first and most obvious reason is to promote myself and my businesses but I’m also online because I wanted to share my passions even if only one person read it. I love style and I love writing and I needed a place to showcase these things hence this blog. The third reason I’m online is because I never used to document my life and I want these memories and the last reason is because I want to help someone by sharing my entrepreneurship journey and learn along the way. Once you figure out why you write writing becomes easier. Are you trying to help? Showcase? Put down?
Decide If You’re Writing For Your Audience Or For You
When I started blogging I wasn’t self employed and I didn’t care if anyone read it so I only wrote for myself. Now that I have an audience and a business I write for you. I often receive letters from readers asking questions and I’m aware of what my audience wants because of social media which influences my voice quiet a bit. My very first blog posts were so different and a lot more personal but I know most people reading now don’t care so I approach topics in a completely different way.
Don’t Try To Appeal To Everyone
Some people like to write in a very generic voice because they don’t want anyone to be offended or turned away by their blog. That’s craziness because everyone isn’t going to like you. This truth applies both online and off. Sometimes you will say something that offends certain people. Once you get over that fear and start being who you really are you’ll attract loyal readers who want to hear what you have to say in the way only you can say it. One person I love who does this very well is Luvvie over at awesomelyluvvie.com. Her blog just won’t appeal to everyone and that’s fine.
Write The Emotions You Want To Evoke
This is something I do for clients but when writing (especially for business purposes) it’s important to figure out what emotions you want to evoke and write in a way that makes people feel those emotions.
Why are you searching for your online voice? Let me know in the comments below.