Ahhh, the dreaded “online presence” talk. The old “personal branding” spiel. It’s something you can’t go a day without hearing if you’re in college or the work force. It doesn’t matter if you own your own business like me or if you’re an employee you’ve probably heard people talk to you about your online presence. I know you might be tired of hearing it but as a young woman branding herself online I thought I’d talk about it with my fellow ladies. Below I’m giving you my personal do’s and don’ts when it comes to online branding. Let me know in the comments if you agree or disagree.
Do Be Authentic
This is especially important if you’re a blogger or “personality.” We want to know the real you. That means it’s ok to tell us your random thoughts sometimes or to crack a joke or tweet about a TV show. It makes you human. You should obviously use discretion and stay away from controversial topics unless that’s your thing. I know that I look for personality when hiring employees because on top of them being good at their job I want them to be fun to work with.
Don’t Share Too Much
One word: Drama. Keep it offline at all times. Obviously you might have the occasional customer service complaint but don’t talk bad about your job, career, or other people online. It makes you look messy and you’ll get less respect. Yes, we know things annoy you but we don’t want to know what those things are. Also, be careful of the pictures you share for example no one wants to see you and your SO cuddled up in bed. That’s just weird.
Do Understand How Different Online Forums Work
Don’t treat Twitter like an extension of Facebook. Realize that people don’t care about long drawn out Instagram captions (some exceptions apply.) Know what’s appropriate to share on LinkedIn. It’s very simple. Don’t embarass yourself.
Don’t Join Every Platform Just Because
You want to be active and engaged online so if you only need to focus on one or two social media platforms that’s ok. It’s better than having an Instagram that hasn’t been touched for months
Do Keep Your Story Consistent
I guess this is a nice way of saying don’t lie. It’s so unbecoming if someone Googles you only to find that you lied about how long you’ve been at a job, where you went to school or some other detail. Keep it cute.
Don’t Assume Privacy Settings Will Save You
You can’t be sure that someone who follows your private account won’t take a screenshot of something you post and show it for the world to see. You can’t be sure these social media sites won’t suddenly change their privacy settings and leave you hanging (Facebook we’re looking at you.) Make sure you’re being smart about what you share no matter what.
So, those are my do’s and don’ts. Tell me yours in the comments and let me know what points you agree and don’t agree with.